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Society

Instagram reels TikTok users in with new feature

I recently downloaded TikTok and within minutes I realised that as a 32-year-old, I clearly was not the app’s intended audience. It felt chaotic, and not entirely dissimilar to the horror one experiences when entering a TK Maxx and tries to locate a particular clothing item in their size. 😬 There’s no order or structure […]

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Society

Snapchat Needs to Evolve or Die Out

A few weeks ago, Snapchat published a report on Generation Z habits, which was heralded by social media news sites as essential reading for brands who want to connect with younger audiences. So what’s the problem? Well, for one thing, it completely misses the mark on who actually uses Snapchat. As a social media professional […]

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Society

Move over influencers, it’s all about ambassadors

I recently came across a post on LinkedIn titled Has the influencer bubble finally burst? The more important question, however, is did ever exist to begin with? You may have heard the news story last month of the Instagram influencer with over two million followers who failed to sell 36 t-shirts to any of her […]

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Society

Social Media slack – and why it doesn’t deserve it

It’s #MentalHealthDay2018. How do I know this? It’s trending on Twitter, as is #MentalHealthAwarenessDay, and #WorldMentalHealthDay. Mental health, or rather speaking about the topic, has become more prevalent in recent times – and rightly so. People, companies, brands all seem to be doing (or at least attempting to do) their part to help de-stigmatize the […]

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Society

Enter ‘the entrepreneur’

entrepreneur ˌɒntrəprəˈnəː/ noun a person who sets up a business or businesses, taking on financial risks in the hope of profit. a promoter in the entertainment industry.   Tell me again “Zan”, which one are you, I ask as I network at the social media “course” I have been sent to by a previous employer. […]

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Society

I was first!

I once asked a wise man whether it was about quality of content or quantity of content…he replied ‘Both’. I no longer think this is the correct answer. Unfortunately we seem to be living in a time in which it no longer matters what you post but rather when you post it. What you have […]

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Society

Snapchat isn’t very snappy…

To us millennials, time is our most valuable asset. Social media apps such as vine, Snapchat and twitter have ensured that we have an average attention span of about 15 seconds. We have become accustomed to streaming forms of information. Our instinct is to swipe, tap, like or ‘heart’ (as Twitter recently introduced). Even clicking […]

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Society

Death to the dating app! Let’s just all ‘stalk’ each other…?

Remember the olden days when a guy would see you out in public and ask for your number. Actually…remember the prehistoric days when a boy from school that you liked would call you at home on the landline and you’d have to yell down the phone “mum put it down, I’ve got it!!” before you […]

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Society

Please wait while attention span loads…

How many apps do you currently have open on your smartphone or tablet right now? I’ve recently started reading an iBook (Jab, Jab, Jab, Right Hook by Gary Vaynerchuk) and aside from the process causing my eyes to strain and often inducing headaches, I’m also finding it a lot more difficult to concentrate on the […]