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Society

Instagram reels TikTok users in with new feature

I recently downloaded TikTok and within minutes I realised that as a 32-year-old, I clearly was not the app’s intended audience. It felt chaotic, and not entirely dissimilar to the horror one experiences when entering a TK Maxx and tries to locate a particular clothing item in their size. 😬 There’s no order or structure […]

Categories
Society

Snapchat Needs to Evolve or Die Out

A few weeks ago, Snapchat published a report on Generation Z habits, which was heralded by social media news sites as essential reading for brands who want to connect with younger audiences. So what’s the problem? Well, for one thing, it completely misses the mark on who actually uses Snapchat. As a social media professional […]

Categories
Society

Move over influencers, it’s all about ambassadors

I recently came across a post on LinkedIn titled Has the influencer bubble finally burst? The more important question, however, is did ever exist to begin with? You may have heard the news story last month of the Instagram influencer with over two million followers who failed to sell 36 t-shirts to any of her […]