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Society

Instagram reels TikTok users in with new feature

I recently downloaded TikTok and within minutes I realised that as a 32-year-old, I clearly was not the app’s intended audience. It felt chaotic, and not entirely dissimilar to the horror one experiences when entering a TK Maxx and tries to locate a particular clothing item in their size. 😬 There’s no order or structure […]

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Society

Let’s comms together

The relationship between an in-house team and an external agency is rarely simple. Having worked in marketing and communications for several years, I have witnessed a variety of challenges that come from navigating this complicated dynamic. The two groups should be working for another, both driving toward the same goal. However, in reality it can […]

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Society

Rainbows… but mostly rain, oh and a car

I realise in writing this that I am doing myself no favours in dispelling the rumours that we are the outraged generation. Millennials are supposedly always attaching themselves to some cause or another and ever on the lookout for politically incorrect instances and phrases that ‘trigger’ us. However, this is not that. This is simply […]

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Society

Getting the most out of client relationships by giving the most

All any of us really want is acknowledgement. We want to know that our ideas are heard, our contributions are valued and our successes are celebrated.

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Society

Move over influencers, it’s all about ambassadors

I recently came across a post on LinkedIn titled Has the influencer bubble finally burst? The more important question, however, is did ever exist to begin with? You may have heard the news story last month of the Instagram influencer with over two million followers who failed to sell 36 t-shirts to any of her […]

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Society

Enter ‘the entrepreneur’

entrepreneur ˌɒntrəprəˈnəː/ noun a person who sets up a business or businesses, taking on financial risks in the hope of profit. a promoter in the entertainment industry.   Tell me again “Zan”, which one are you, I ask as I network at the social media “course” I have been sent to by a previous employer. […]

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Society

Do we still suffer from FOMO?

    ‘FOMO: anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.’ In 2013, FOMO was added to the Oxford English dictionary. Once again I was late to ball as I only noticed its infiltration into popular culture and discourse in 2014 whilst coming […]