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Society

Instagram reels TikTok users in with new feature

I recently downloaded TikTok and within minutes I realised that as a 32-year-old, I clearly was not the app’s intended audience. It felt chaotic, and not entirely dissimilar to the horror one experiences when entering a TK Maxx and tries to locate a particular clothing item in their size. 😬 There’s no order or structure […]

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Society

Enter ‘the entrepreneur’

entrepreneur ˌɒntrəprəˈnəː/ noun a person who sets up a business or businesses, taking on financial risks in the hope of profit. a promoter in the entertainment industry.   Tell me again “Zan”, which one are you, I ask as I network at the social media “course” I have been sent to by a previous employer. […]

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Society

I was first!

I once asked a wise man whether it was about quality of content or quantity of content…he replied ‘Both’. I no longer think this is the correct answer. Unfortunately we seem to be living in a time in which it no longer matters what you post but rather when you post it. What you have […]

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Society

Snapchat isn’t very snappy…

To us millennials, time is our most valuable asset. Social media apps such as vine, Snapchat and twitter have ensured that we have an average attention span of about 15 seconds. We have become accustomed to streaming forms of information. Our instinct is to swipe, tap, like or ‘heart’ (as Twitter recently introduced). Even clicking […]

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Society

Death to the dating app! Let’s just all ‘stalk’ each other…?

Remember the olden days when a guy would see you out in public and ask for your number. Actually…remember the prehistoric days when a boy from school that you liked would call you at home on the landline and you’d have to yell down the phone “mum put it down, I’ve got it!!” before you […]

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Society

Please wait while attention span loads…

How many apps do you currently have open on your smartphone or tablet right now? I’ve recently started reading an iBook (Jab, Jab, Jab, Right Hook by Gary Vaynerchuk) and aside from the process causing my eyes to strain and often inducing headaches, I’m also finding it a lot more difficult to concentrate on the […]