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Society

I didn’t think imposter syndrome would affect me… until I became a director

I remember the first time I heard the phrase ‘imposter syndrome’ I thought it was yet another thing we millennials were unnecessarily moaning about. Suddenly, there seemed to be an abundance of articles about feeling insecure at work and I thought, ‘God no wonder people think we’re too sensitive, surely just get on with the […]

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Society

Let’s comms together

The relationship between an in-house team and an external agency is rarely simple. Having worked in marketing and communications for several years, I have witnessed a variety of challenges that come from navigating this complicated dynamic. The two groups should be working for another, both driving toward the same goal. However, in reality it can […]

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Society

Rainbows… but mostly rain, oh and a car

I realise in writing this that I am doing myself no favours in dispelling the rumours that we are the outraged generation. Millennials are supposedly always attaching themselves to some cause or another and ever on the lookout for politically incorrect instances and phrases that ‘trigger’ us. However, this is not that. This is simply […]

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Society

Getting the most out of client relationships by giving the most

All any of us really want is acknowledgement. We want to know that our ideas are heard, our contributions are valued and our successes are celebrated.

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Society

Your advert is not a meme

Whilst sat on an EasyJet flight to Sardinia last week I was faced with the rather egregious advertisement on the back of the seat in front of me: I can assure you, as someone who just spent the past hour crammed into a seat with just 29 inches of leg space, I was not “livin’ […]

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Society

Snapchat Needs to Evolve or Die Out

A few weeks ago, Snapchat published a report on Generation Z habits, which was heralded by social media news sites as essential reading for brands who want to connect with younger audiences. So what’s the problem? Well, for one thing, it completely misses the mark on who actually uses Snapchat. As a social media professional […]

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Society

Move over influencers, it’s all about ambassadors

I recently came across a post on LinkedIn titled Has the influencer bubble finally burst? The more important question, however, is did ever exist to begin with? You may have heard the news story last month of the Instagram influencer with over two million followers who failed to sell 36 t-shirts to any of her […]

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Society

Social Media slack – and why it doesn’t deserve it

It’s #MentalHealthDay2018. How do I know this? It’s trending on Twitter, as is #MentalHealthAwarenessDay, and #WorldMentalHealthDay. Mental health, or rather speaking about the topic, has become more prevalent in recent times – and rightly so. People, companies, brands all seem to be doing (or at least attempting to do) their part to help de-stigmatize the […]

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Society

Other

What is your ethnic background? White British White Irish Gypsy or Irish Traveller Asian British Black African Black Caribbean Asian British Mixed White and Black Caribbean Mixed White and Black African Mixed White and Asian Chinese Other This list is from the Office of National Statistics website. It’s the same list I come across every time […]

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Society

Bad Language

A few weeks ago I came across an interesting article about how Ryan Reynolds and Blake Lively talk to their daughters. In the September 2017 issue of Glamour, Lively said; “[In the past], we’ve joked that my daughter is bossy, but my husband said, ‘I don’t ever want to use that word again. You’ve never heard a […]