As a journalism graduate with an MA in Digital Media, I am incredibly passionate about content creation. With a background in digital marketing and communications, I have worked in social media marketing for almost five years, and am currently Digital Director of boutique public relations and reputation management practice, Right Angles.
I believe digital content, such as online journalism, social media and podcasting are fast becoming extremely powerful communication devices that hold significant marketing capabilities.
The only thing I love more than creating and sharing great digital content, is writing. I’m currently in the process of writing my own novel, and I often share personal blog posts and opinion pieces on popular culture and lifestyle trends, as well as on London’s arts scene.
This is what I’ve been searching for. A book I didn’t want to put down and so, ended up finishing within 72 hours. A book that felt so relatable that for a brief moment, I forgot how challenging (read: shitshow) this year has been. A book I stayed up until midnight reading in bed until […]
I recently downloaded TikTok and within minutes I realised that as a 32-year-old, I clearly was not the app’s intended audience. It felt chaotic, and not entirely dissimilar to the horror one experiences when entering a TK Maxx and tries to locate a particular clothing item in their size. 😬 There’s no order or structure […]
21st September 2015 — Freshers’ week. I had just enrolled for my Masters at Goldsmiths and as someone who hadn’t taken full advantage of the university experience the first time round, I had vowed to fully immerse myself in the experience. Overwhelmed by the choice of societies I could join, I felt a sigh of relief when […]
I have made peace with the fact that I will never find comfort in chaos. This week it seemed as though all the pieces fell into place as I came to a sudden realisation. The reason that I’ve always felt affinity with Monica from Friends, or Amy Santiago from Brooklyn Nine Nine, or even Claire […]
“EF is not a word!” “Yes it is.” “How is it a word? What does it mean?” “I don’t know, it’s a 2-letter word from the approved Scrabble list. It’s allowed.” “Use it in a sentence.” “Scrabble says it’s a word. It’s a word Alex. I’m using it, I don’t care.” The speed at which […]
Whilst many of us have been lucky enough to be offered the opportunity to work from home during this pandemic, you may also find yourself not quite knowing what to wear. There have been some days where I’ve struggled to convince myself to get out of my PJs, only to be faced with sudden panic […]
TikTok is the talk of the town at the moment within the social media sphere, but will it go the same way as Snapchat and lose some of its relevance within popular culture? It’s primary user base seems to be young teenagers, hoping their video will cause the next viral dance craze or challenge, or […]
Sustainability is ‘in’ right now. Whether it’s KFC and their vegan chicken burger, Burger King’s controversial advert promoting their move away from the use of artificial preservatives, or McDonald’s phasing out plastic straws, it’s all about showcasing your brand purpose. But companies need to go beyond trying to connect with consumers on an emotional level […]
Whether you are trying to establish a culture of wellness in the workplace or simply create a healthy work environment, overlooking the importance of having the right team in place is one of the biggest mistakes you can make. As management, you need to make sure that everyone is working in harmony, and I believe […]
I remember the first time I heard the phrase ‘imposter syndrome’ I thought it was yet another thing we millennials were unnecessarily moaning about. Suddenly, there seemed to be an abundance of articles about feeling insecure at work and I thought, ‘God no wonder people think we’re too sensitive, surely just get on with the […]
