As a journalism graduate with an MA in Digital Media, I am incredibly passionate about content creation. With a background in digital marketing and communications, I have worked in social media marketing for almost five years, and am currently Digital Director of boutique public relations and reputation management practice, Right Angles.
I believe digital content, such as online journalism, social media and podcasting are fast becoming extremely powerful communication devices that hold significant marketing capabilities.
The only thing I love more than creating and sharing great digital content, is writing. I’m currently in the process of writing my own novel, and I often share personal blog posts and opinion pieces on popular culture and lifestyle trends, as well as on London’s arts scene.
I have made peace with the fact that I will never find comfort in chaos. This week it seemed as though all the pieces fell into place as I came to a sudden realisation. The reason that I’ve always felt affinity with Monica from Friends, or Amy Santiago from Brooklyn Nine Nine, or even Claire […]
“EF is not a word!” “Yes it is.” “How is it a word? What does it mean?” “I don’t know, it’s a 2-letter word from the approved Scrabble list. It’s allowed.” “Use it in a sentence.” “Scrabble says it’s a word. It’s a word Alex. I’m using it, I don’t care.” The speed at which […]
Whilst many of us have been lucky enough to be offered the opportunity to work from home during this pandemic, you may also find yourself not quite knowing what to wear. There have been some days where I’ve struggled to convince myself to get out of my PJs, only to be faced with sudden panic […]
TikTok is the talk of the town at the moment within the social media sphere, but will it go the same way as Snapchat and lose some of its relevance within popular culture? It’s primary user base seems to be young teenagers, hoping their video will cause the next viral dance craze or challenge, or […]
I remember the first time I heard the phrase ‘imposter syndrome’ I thought it was yet another thing we millennials were unnecessarily moaning about. Suddenly, there seemed to be an abundance of articles about feeling insecure at work and I thought, ‘God no wonder people think we’re too sensitive, surely just get on with the […]
It’s #MentalHealthDay2018. How do I know this? It’s trending on Twitter, as is #MentalHealthAwarenessDay, and #WorldMentalHealthDay. Mental health, or rather speaking about the topic, has become more prevalent in recent times – and rightly so. People, companies, brands all seem to be doing (or at least attempting to do) their part to help de-stigmatize the […]
What is your ethnic background? White British White Irish Gypsy or Irish Traveller Asian British Black African Black Caribbean Asian British Mixed White and Black Caribbean Mixed White and Black African Mixed White and Asian Chinese Other This list is from the Office of National Statistics website. It’s the same list I come across every time […]
A few weeks ago I came across an interesting article about how Ryan Reynolds and Blake Lively talk to their daughters. In the September 2017 issue of Glamour, Lively said; “[In the past], we’ve joked that my daughter is bossy, but my husband said, ‘I don’t ever want to use that word again. You’ve never heard a […]
Ever heard the expression any press is good press? I disagree. I also disagree that any representation is good representation. I initially had this thought upon seeing the poster for Crazy, Rich, Asians, though I have since changed my mind upon hearing all the wonderful stories from under and misrepresented Asian Americans who are celebrating the […]
entrepreneur ˌɒntrəprəˈnəː/ noun a person who sets up a business or businesses, taking on financial risks in the hope of profit. a promoter in the entertainment industry. Tell me again “Zan”, which one are you, I ask as I network at the social media “course” I have been sent to by a previous employer. […]
